The challenge
207 on High was initially part of an accomodation group offering premium accommodation in Fremantle, the Swan Valley and Cape Tribulation. They were keen to elevate their online brand presence in a highly competitive market with the development of three new websites, complete with online booking functionality.
The solution
With visual appeal being a key driver for online bookings, web design formed a major component of the project. OneIT worked closely with 207 on High and the other brands to establish an understanding of each property and their respective markets.
The benefits
Day-to-day improvements
All three properties booked up quickly after the launch of the revamped sites and new online booking engine, and they continue to maintain a consistently high level of online traffic and room reservations.
Business benefits
New properties can be easily added to the group, each benefiting from the booking system and platform. This was demonstrated with a new Swan Valley property three months after completion of the website.
What we built
One content management system
Three distinctive web designs administered by a single content management system
Integrated online bookings
An integrated booking engine to facilitate online bookings by users and agents
Search visibility
Search engine optimisation to maximise visibility and increase traffic to the accommodation sites