With oneit logo and brand design we can guarantee your company will always look its best.

Choosing the right designer is vital. Anyone can design a logo, but not everyone can design the right logo.

10 Points You Should
Consider in a Logo

Scroll to the end for the special tip almost no-one considers that ends up costing $1,000s!

1 - Keep it Simple!

These are the best words of Advice when designing a new Logo! A complicated logo will not only make your logo difficult to maintain and reproduce, but you will also fail to engage your audience.

2 - Originality

Your logo is a very important tool for branding your company. It should be unique! The ultimate purpose is for people to recognise your logo and associate you and your services with it. It should stand out from the crowd and immediately catch the eye.

3 - Engage your Audience

The logo design should entertain and engage your audience. Your logo should have more than one element to it that will enable people to discover more from the design with a reasonable amount of time. This will help create a memorable experience between you and your audience.

4 - Vector is better

Although it’s tempting to use detailed illustrations and complex 3d effects in a logo, chances are that it will not serve you will. Clean, crisp lines with very limited colours are the most effective. A well drawn vector based logo will provide you with a contract and balance that is so important in logo design.

5 - Adaptability – Be ready for change

Your Logo should be flexible enough to adapt to every business situation. If a logo is too literal or specific, you may have a hard time using it when catering to different markets.

Generally speaking, the best thing for small business start-ups is to have an icon and logo-type designed at the same time. This will allow you to use the logo as a stand-alone image, or use it along with the type-font name as well.

6 - Make it memorable

A great logo design will imbed itself into ones sub-consciousness. This can happen for a variety of reasons, but for a logo to be memorable it needs to use simple lines and be very easy to recall from memory.

7 - Relevance – Keep your products and services in mind

A memorable logo is great, but it should also get your customers to start thinking about the products or services that you offer. You should ensure that the logo relates to your business in some shape or form.

8 - Choose your colours wisely

Colours can play a very important role in logo design as they can illicit different feelings and emotions from us. Try to keep your selection of colours down to two or three. Too many colours will increase your cost of production and make it more difficult to reproduce.

One interesting idea that we've seen used is to change the colour of the logo on things like business cards and stationery depending on the market segmentations of the clientele.

9 - Keep it unique

This should be straightforward. You want to be sure that your company is easily identified among your industry and competitors. Be sure to carefully research your industry and target market before embarking on a logo design. You need to know and understand the common styles of your industry, but you also need to make sure that you don't infringe on anyone else's trademarked logo.

10 - Versatility pays dividends

One of the most important attributes of a good logo design is versatility. You want to portray a consistent image across all of your marketing materials, including signs, letterhead, business cards, products lines, and web sites.

Be sure that when you're having your logo designed that you receive all the file formats necessary for use in your various marketing channels.

11 - Bonus Tip, Who Owns Your Logo?

Who owns the logo you paid to have designed?

Although you paid for it, many designers keep ownership of the logo and you cannot use it without their approval.  Any time you wish to use it, you need their approval and they may refuse to give it.  The costs when this happens can easily run into $1,000s.

Make sure you have full rights over your logo and that it is provided to you in a high resolution design format.

Much More than a Great Design

A great logo design requires a lot more than just a visually pleasing design. Every brand we develop includes the following services as standard:

• Analysis of your target market
• Analysis of market design trends
• Custom design from the ground up
• Professional assistance in writing compelling by-lines and support statements
• Full ownership of the logo, including original design files

Owned and Operated in Perth

The designer, project manager, marketing consultants, and production teams are all based in Perth. This means we can sit down and discuss things with you face to face. The person working on your design is only ever a call away.

100% Guaranteed

We are so confident you will love your Logo, that if you don't, simply ask for your money back and we will refund it 100%.
If our competitors can't offer you this guarantee, why not ask them why?

Call Today on 08 9382 2296

Or why not save yourself the hassle, and call oneit today.  Quotes are free and there is absolutely no obligation.  Combined with our money back guarantee, there is no risk to you.

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